Building Malaysia’s Professional Care Economy

An electrical engineer by training and an entrepreneur for over two decades, Nadira Yusoff had spent years building technology ventures while raising six children, at times as a single parent. She understood the guilt, logistical strain and uncertainty of leaving children in the care of others whom she may not fully verify or trust. One evening, after a missed school pickup, her daughter looked up at her and asked: “Ibu, do you not love me anymore?” That question, and the weight it carried, became the founding conviction behind Kiddocare.